If you have a blog or website, or if you are working with digital marketer with special focus on SEO, then you will certainly need to know important SEO terms. Knowing them will help you in communicating with the technical team. Below is a list of 15 terms, which will help you in communicating with the developers and optimizing your site. These are as follows,
SEO: the word itself stands for search engine optimization.
SEM: SEM stands for Search Engine Marketing. SEM has two pillars, SEO and PPC. SEO stands for search engine optimization, and it optimizes websites in order to make their pages appear in the organic search results.
PPC stands for pay-per-click, and it is the practice of purchasing clicks from search engines. The advertiser runs his ad campaign at a particular venue and pays Google each time a visitor clicks on that ad. These clicks come from sponsored listings in the search results.
SERP: The page on which you are sent after entering your query in search engines is known as SERP. This page usually has 10 search results, but these may vary depending on the query searched.
Backlinks: Also called simple link, is a hyperlink on another website pointing back to your website. Backlinks are important for SEO because it directly affects page rank.
Link Building: process of acquiring more inbound links to your website for improved search engine results.
Page Rank: Page rank has everything to do with the quality of your website. It is an algorithm that Google uses to estimate the relative importance of pages around the web. The higher the score the better therefore higher are the chances of a page being important.
Linkbait: A linkbait is a piece of web content published on a website or blog with the goal of attracting as many backlinks as possible.
Anchor text: The anchor text of a backlink is the text that is clickable on the web page and leads the visitor to a certain page. Having keyword rich anchor texts in your content will help Google in associating these keywords with the content of your website.
Title Tag: The title tag is HTML tag of your web page. These should be unique and contain the main keywords of your page. You can see the title tag of any web page on top of the browser while navigating it.
Meta Tags: Meta tags are used to give search engines more information regarding the content of your pages. The Meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors.
Cloaking: This technique involves making the same web page show different content to search engines and to human visitors. The purpose is to get the page ranked for keywords, and then use the incoming traffic to promote unrelated products or services. This practice is considered spamming and can get you penalized (if not banned) on most search engines.
So before, you plan to discuss SEO with the technical lead, just go through the list above and know what to say. The basic terms will help you in building conversation so that you and the expert are on the same page.