A landing page is a form of sales page that generates traffic for your business web site. Web Traffic is acquired through advertising, email marketing, videos that make your target audience land directly on your website. Landing pages are designed in accordance with the theme of your business website along with appropriate sales pitch and call to actions to increase rankings in the search engines.
Many marketers make mistakes while designing a landing page; below are 5 of these:
The strength of the headline makes or breaks a landing page. For effective headline one needs to split test headlines for higher conversions as compared with multiple other tweaks. Split testing will help you in knowing what works and what does not.
Using Regular Site Design
Confusion, distraction, and reduced conversions occur when we use regular wordpress sites for making landing pages. When the plan is to focus on one particular service and convert buyers in accordance with that then distractions are not an option. For action, a clean clutter free page is required.
Asking for More Than One Thing
It’s a psychological effect – multiple options make people happy, but in landing pages this rule fails. In landing pages, multiple options confuse and create indecisiveness. Hence a landing page which asks for one action is effective as compared to the landing page with one specific action is more effective then multiple choices.
And make sure that call to action in landing page choice must be clear, well designed, and should indicate a specific offer in order to get more traffic for your site.
Ignoring the Look and Feel
On the other hand, some of us tend to use boring colors and fonts. In this case, the viewer is not distracted by rich wordpress website but with boring colors and badly designed landing page.
Effective landing pages use attractive fonts, colors and design in order to attract the customers and entice him for sealing the deal.
Assuming Results in Advance
Approximately 80% web-users spend their time above the fold. This does not mean that they do not scroll down the entire site, but it means that it doesn’t mean that people will scroll down the entire site, and that you definitely cannot take it for granted that they will.
These are few of the silly common mistakes which will make or break your landing page go wrong.