Did you know that social media marketing can help you with your search engine marketing and vice versa?
We come across many clients and business owners asking us the difference between SEO and Social Media Marketing, ‘How are they different and which type of marketing suites their business best’, The answer to this is that both SEO and Social Media are important because they “Bring traffic on your website, advertise and market your product, create awareness about your brand and make it visible to the potential audience.”
The real answer depends on the difference that HOW they accomplish these goals:
SEO is for Robots
When we enter a search query in Google, search engine spiders crawl around the web and search for relevant content in order to determine its relevancy with the searched query.
1. You can buy your way into organic search results through the help of advertising and marketing using Google AdWords. This helps your website to be on the first page of Google and get maximum clicks despite the fact that you are not from the organic search result.
2. 61% of people, before buying any product search for it on the internet. You cannot save your brand from a negative review. If some blog or website talks about something negative it comes up in the search engines with your name. Unfortunately you cannot counter it. That is where you require social media.
3. Inbound links are also important. Their quantity, quality and diversity are important because they help in determining your Search Engine Rank Page (SERP) score.
Social Media is for the Warm Blooded
Social is all about creating meaningful stuff in accordance with the demand of the market so that it is ‘shared’ and ‘liked’ by humans and not search engine spiders.
1. Likes, act as recommendations. It so happens when some likes a product page it is automatically visible to their connections, due to which the brand name or business will be easy to get discovered.
2. Where ever a buyer gives a bad review it creates a bad mark for the brand. Such reviews can easily be handled on social media platforms as the brand managers can communicate with the buyer. Real time critics can be handled easily.
3. On social media as well, you can buy your way on top through advertising, sponsored stories and promoted posts. With social media we are not only referring to Facebook but all social platforms such as Pinterest, StumbleUpon, twitter, YouTube etc.
These are just few reasons, while our other list is quite long. Going back to our question, ‘Which to choose?’ Our answer is ‘both’
Why Put All Eggs in one Basket?
Our suggestion is to not to depend on one medium. Why Put All Eggs in one Basket? Every business owner should be ready for changes that may occur. Your Facebook fan page may end up being deleted due to some misunderstanding or the traffic to your website may be diverted due to a strong competitor. So be ready before someone ‘moves your cheese’ away.
Let us know which suites your business and how one has proved to be better than the other for you. Leave a comment below or you can even write a blog post in response.